About Me
I am a dynamic and visionary brand strategist with a Master of Fine Arts in Luxury and Fashion Management from SCAD and a Bachelor's degree in Economics. With three years of experience in fashion and beauty across concept design, marketing CRM, and wholesale, I bring a strategic blend of creativity, analytical thinking, and trend forecasting to help brands innovate and grow.
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I specialize in creative brand strategy, using storytelling and data-driven insights to craft compelling narratives and unlock new market potential. My experience includes developing lookbooks, magazines, print campaigns, a product extension line for Yeti, and a fashion film for Miu Miu. With expertise in InDesign, Photoshop, and Illustrator, I transform strategic visions into visually engaging campaigns that resonate with consumers.
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Now, I am seeking new opportunities in beauty and marketing where I can help companies refine their brand identity, enhance consumer engagement, and drive growth in an evolving market. Growing up immersed in retail, I developed an intuitive understanding of consumer behavior, product selection, and market positioning—skills I now apply to modern brand strategy. Inspired by the success of brands like Tarte, L’Oréal, and Louis Vuitton, I aim to bridge creativity with strategic insights to help brands strengthen their presence, adapt to shifting consumer expectations, and achieve long-term success.
Portfolio
On the next page, I have my portfolio, which includes an ad campaign, magazine, my brand identity, a lookbook, a brand analysis report over Tiffany's, brand extension for Yeti, my Gucci Project, Miu Miu App and Film and Bugatti's10 year strategy. Also my thesis looking at fashion and technology.