Betsy Alderman

 

WORK EXPERIENCE 

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Sotheby's International Realty

Marketing Specialist | July 2024 – Present | Hybrid | Stamford, CT

 

• Develop and execute digital marketing collateral to drive user engagement.

• Manage CRM campaigns, maintaining contact lists and analyzing key performance metrics.

• Support digital staging and coordinate listing promotions to enhance visibility.

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Vineyard Vines​

Stamford, CT 7/2022- Present (Hybrid)​

Marketing Project Manager July 2024- Present (Hybrid)

• Conduct market research to track sales trends and inform strategy.

• Create marketing materials and manage sample distribution.

• Coordinate product launches, retailer relations, and in-store events.

• Generate sales reports and oversee creative requests to enhance retail partnerships.

• Retailer Relations: Act as the primary contact for department store accounts (e.g., Nordstrom, Bloomingdale’s, Belk),

• Product Launch Coordination: Organize new item setups and ensure accurate updates to product pages with retail partners.

 

Brand Concept Designer

September 2023 – July 2024 | Hybrid

 

• Helps build mood boards for different seasons with Photoshop for inspiration of where we are going

• Researches trends, colors, and silhouette ideas for the next seasons and rigs mockup store for leadership

• Competitively shops to understand the landscape

• Maintain and develop a clear understanding of the brand’s aesthetic

• Conducted in-depth trend research to develop seasonal strategies and competitive analysis.

• Utilized Adobe Suite to design compelling creative presentations for leadership.

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Brand Marketing Specialist 02/2023 - 09/23 (Hybrid)

(CRM & Brand Marketing)

 

• Design emails in Listrak, code, evaluate emails based on metrics

• Drive high impact initiatives through A/B testing

• Segment email audiences, and own SMS messaging

• Collaborate with adjacent teams to help with product features and awareness to promote

• Generate weekly performance reports

• Act as a liaison between outlet and creative team and brief in assets that are needed for weekly promos, signage and microsite

• Help with in-store signage for openings/closures of new stores

• Create competitor decks for site, email and copy

 

Digital Designer 07/2022- 02/2023 (Hybrid)

 

• Provided feedback to web development team based on customer feedback and generated weekly report on best performing categories

• Created assets for campaign launches and site refreshes

• Came up with product categories to highlight

• Utilized photoshop/figma to make content for the site and helped with crocs/holiday launch

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Design Intern - Meryl Macune 

Savannah GA 8/2021-12/2021

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Developed a design brief and a business plan to identify competition and opportunities in the tween swimwear industry with line mockups.

Led focus groups, researched trends. 

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Free People - Intern 

Naples, FL 6/2019-9/2019

 

Helped find the most successful products in store and determine if they served customer's needs. Assisted customers with finding merchandise and gathered insight on the most popular items. 

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Zig Zag Global- Intern, Entrepreneurship London, United Kingdome  10/2018-12/2018

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Organized International returns or online retailers and created a more efficient system 

Assisted Customers by checking the overall status of their returns 

Composed blog posts to increase company awareness for Zig Zag

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Santa Clara University Leavey School of Business Digital Marketing Intern Santa Clara, CA 9/2018-6/2018

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Composed the social media post for the Leavey School of Business on Facebook , Twitter, Instagram and LinkedIn 

Promoted events within the business school on social media by creating graphics, interviewing students and professors to highlight different aspects of the business school

Collected the social analytics to gather data on what posts are best perceived 

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